Demand Generation and E-Commerce Intern
Stamford, CT, US
Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
Job Description
The Primo Brands Customer Life Cycle Team is seeking a motivated and detail-oriented Demand Generation & E-Commerce Intern to support our Demand Generation and eCommerce Team in executing digital marketing strategies, optimizing paid media campaigns, and assisting with e-commerce operations. This internship offers a hands-on opportunity to gain experience in demand generation, digital advertising, and eCommerce while working alongside a dynamic marketing team. The ideal candidate is a self-starter with a passion for digital marketing, data analysis, and e-commerce growth.
Duration: June 2, 2025 - August 8, 2025. Must be available for the first week (6/2 - 6/6), the last week (8/4 - 8/8) and at least 7 of the 8 weeks between 6/9 - 8/1. Any known absence must be communicated in advance to Talent Acquisition and the Hiring Manager.
Schedule/Hours per week: Monday – Friday, 30-40 hours per week during the 10-week program.
Location: Stamford, CT
Key Responsibilities:
- Paid Media & Digital Marketing Support:
- Assist in setting up, monitoring, and optimizing paid media campaigns across platforms such as Google Ads, Meta, and display networks.
- Conduct research on digital marketing trends, competitive strategies, and industry best practices to support campaign strategy.
- Help analyze campaign performance data, tracking key metrics such as CTR, CPA, ROAS, and conversions, and provide insights for optimization.
- Support the creation and testing of ad creatives, landing pages, and messaging to improve campaign performance.
E-Commerce Execution & Optimization:
- Assist with product listings, content updates, and promotional execution on owned e-commerce platforms and marketplaces (e.g., Amazon, Shopify).
- Monitor and update product pages, ensuring accurate pricing, imagery, and descriptions to optimize the online shopping experience.
- Support merchandising efforts, including homepage promotions, category organization, and seasonal marketing initiatives.
- Help track e-commerce performance metrics, providing insights on sales trends, customer behavior, and conversion opportunities.
Cross-Functional Collaboration & Project Support
- Work closely with the paid media, e-commerce, and CLM team to align digital marketing efforts with overall business objectives.
- Assist in the execution site improvements to improve ad performance and e-commerce conversion rates.
- Support the development of reporting dashboards and presentations summarizing marketing performance and insights.
- Participate in team meetings and brainstorming sessions, contributing ideas for marketing campaigns and growth initiatives.
Qualifications
Qualifications & Skills:
- Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
- Strong interest in digital marketing, paid media, and e-commerce.
- Basic understanding of Google Ads, Meta Ads, SEO, or e-commerce platforms (e.g., Shopify, Amazon, Google Analytics) is a plus.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Strong organizational and multitasking skills with attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Excel, Google Sheets, and PowerPoint; experience with marketing analytics tools is a plus.
Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.
Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com
Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury
