Associate Brand Manager
Stamford, CT, US
Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
Job Description
Key responsibilities for this position include, but are not limited to:
• Support the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
• Lead the execution of the tactical plans supporting the brand’s objectives, for example social and digital communication, public relations and events, national shopper programs, and internal engagement.
• Assist in driving cross-functional team (incl. Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information, and for I&R projects, presenting to Senior Leadership.
• Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels.
• Support monthly brand reviews, analyzing and diagnosing market share/shipment performance to be presented to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations.
Qualifications
Key qualifications for this position include, but are not limited to:
• MBA considered but not mandatory
• Minimum 3 years’ experience in Marketing for Packaged Goods
• Experience with innovation/renovation projects preferred
• Cross-functional experience (i.e. sales, research, etc.)
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
• Excellent written and verbal communication skills.
• Strong strategic, analytical skills.
• Ability to take initiative, develop and seek out creative and innovative ideas. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources.
Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.
Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com
Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury
